The NFT's initiative to conserve turtles is called Eco-Friendly Turtles (EFT). EFT was formed to bring together environmentalists and non-profit leaders in order to inspire the next generation of environmentalists and non-profit leaders to work together to improve our planet's environmental and ecological conditions. Our main goal is to help save sea turtles and make people more aware of environmental problems around the world.

A portion of every sale, equivalent to 20%, will be donated to non-profits.