A decade ago, we started and grew a consumer tech company. After serving as a product head at unicorn fintech and Barclays, Mike co-founded Munch Token, a DeFi protocol that gave more than $5 million to humanitarian organizations. With Jack's help, Urban, Europe's largest wellness firm, raised almost $35 million in funding.

A childhood buddy introduced us during this time period, and the rest is history. It wasn't long before we started putting our money into equities and, subsequently, into crypto. We were annoyed and overwhelmed when trying to invest in cryptocurrency as a group. Web3's onboarding process for new users is still excessively cumbersome, as we discovered. Mike had to learn how to utilize Metamask and UniSwap just to acquire our first DeFi token. Web3's high barrier to entry sparked a drive to develop and spread the word, so NFTs became the obvious next step.

We soon understood that NFTs are more than simply amazing technology and digital art; they have a profound impact on our lives. They serve as a conduit for people to form meaningful connections and trade value. We aimed to bridge the gap between Web2 and Web3 by assisting companies in their entry, providing builders with the opportunity to build quality relationships, sharing information, and providing access to real-world lifestyle benefits.

When we bring together the next wave of Web3 builders, contributors, and brands, we'll draw on a decade's worth of networking expertise.